Techrefic | R&D (Research & Innovations)

Research is the initial – and most important – stage for any development project. At our firm, research constitutes about 80% of all development processes; the other 20% is divided among the remaining four tactics.

Before diving into technical research, we focus on exploring your vision. By grasping our client’s expectations and motivations, we design software that not only meets but exceeds their needs, ensuring success from their perspective.

Once client expectations are established, we evaluate the technology that's required to fulfill these needs and determine the software-enabled solution that the business is attempting to create.

During ideation, our developers brainstorm, generating both groundbreaking ideas and enhancements to existing solutions. We rigorously analyze and merge these concepts to craft a solution that perfectly meets your customer’s needs and expectations.

In this phase, we discover previously unrecognized needs. Highlighting and solving these gaps ensures that every minute spent brainstorming delivers meaningful value.

Even the most unusual ideas can uncover valuable insights or inspire key improvements to the current design.

When all ideas have been selected, the front-end design process begins. Our main approach to design is using the information architecture process. First, we create low-fidelity prototypes. These are rough concepts early in the process that we use to test the various structures and workflows of the solution.

Once the final low-fidelity mockup is determined, the visual, interaction and User Interface (UI) designers further tweak the idea for a high-fidelity prototype that will display how the solution will appear and perform.

Once these behaviors are studied, the next step is to create an interactive User Experience (UX) prototype for testing

After the design process complete, we proceed to development of an MVP that serves as the base for evaluation of pros and cons, core functionality, and abilities to improve the product in the future.

The development process involves studying the data and behaviors found during the design process, and producing a model of the database.

This involves choosing the optimal server-side language. We experiment with different options, often favouring simpler languages to ensure a cleaner, more efficient final product.

Once the product is developed and launched with client approval, an iterative cycle of testing begins. This iteration process exists in all of the above stages, but it’s most imperative following the product launch.

As we gather post-launch performance analytics, we also reassess the business’s needs to ensure the solution aligns with client expectations. This ongoing process strengthens relationships and helps foster long-term client partnerships.

With a deep understanding in place, we collaborate with clients to further refine their products and develop new solutions that enhance the overall user experience.